Forrester Research: Drive Business Insight with Effective BI Strategy

Drive Business Insight With Effective BI Strategy

How does an enterprise make sense of operations, logistics, and finances? There’s just too much information for any one person to process. That's where business intelligence (BI) comes in.

But how does BI differ from reporting and management information systems? This road map will give you an understanding of the four critical steps in strategizing around BI to achieve business goals: 1) establish the value of BI; 2) set the right strategy; 3) execute the strategy with precision; and 4) measure and optimize results.

In this report you will learn:

  • Why your business won’t succeed and may not survive without Enterprise BI
  • Why earlier-generation BI approaches are no longer sufficient
  • Why you can no longer substitute ERP reports and spreadsheets for Enterprise BI
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